City Nation Place Americas

5th Annual Conference

room VIRTUAL CONFERENCE
Sponsor logo

Re-thinking your place brand proposition for a more resilient future

The City Nation Place Americas agenda will provide a mix of keynote presentations, panel discussions, and the opportunity to join round table discussions – all led by place brand and marketing leaders working for towns, cities, and states across the USA and Canada. Please get in touch if you have a story to tell!

All times in EST

  • 13:00

    Re-thinking what place attractiveness means for cities and regions across the USA and Canada

    • What longer-term changes in lifestyle, work, and travel have been accelerated by the Covid pandemic and how do place leaders expect these to impact on where people will want to live, work, invest, and visit?
    • How should we be re-thinking and re-positioning place attractiveness?
  • 14:00

    Breakout

    • Sponsor-led presentation

    • Sponsor-led presentation

  • 14:40

    Breakout

    • Talent / remote working trends

    • Re-thinking tourism product for the post-COVID visitor

  • 15:15

    Refreshment break

  • 15:30

    Place attractiveness for all: how should places, and place leaders, be responding to the national conversations around D&I and equitable development?

  • 16:00

    Think tank round table discussions

    Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion – details to follow

  • 17:00

    Closing keynote: Inspiration from Europe – how this leading European city is building its place attractiveness as a city of purpose / wellbeing

  • 17:30

    Close

  • 13:00

    Lessons from the crisis: improving collaboration between economic development, tourism, and other place stakeholders

    • Responding to new challenges and opportunities with structural change within and between organisations
    • How a collaborative approach can drive a more resilient future – with a focus on strategy, advocacy, and funding


    Data-led creative thinking for improved place attractiveness

    • Using the data to drive policy, improve collaboration, and deliver a more equitable and resilient approach to place management
  • 14:00

    Breakout

    • Sponsor-led presentation

    • Sponsor-led presentation

  • 14:35

    Breakout

    • Re-imagining downtowns and city centres

    • Sustainable tourism development

  • 15:15

    Refreshment break

  • 15:30

    Thinking differently about KPIs for destination marketing & economic development

    • Re-thinking KPIs to drive change in destination management and marketing
    • Linking new KPIs to more resilient funding
  • 16:00

    Think tank round table discussions

    Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion – details to follow

  • 17:00

    Closing keynote

  • 17:30

    Close