City Nation Place Americas 2020

VIRTUAL CONFERENCE

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City Nation Place Americas Virtual Conference

Please note that we will continue to tweak the content of this agenda to ensure that it meets your emerging challenges. 

On each day of the virtual conference there will be a mix of:

  • Live webinars where you can listen to the panellists and text in your questions – these sessions will also be recorded in case you miss the live time
  • Newly released recorded sessions  - you will be invited to ask any specific questions for these speakers before we record!
  • A live chat room in the online event zone, where you can comment and invite other delegates’ comments on the issues being raised
  • “Zoom Room” discussions – where you can join a limited number of fellow delegates for more informal, peer-to-peer discussion and networking


  • 12.00 - 12.50pm EST: LIVE WEBINAR: Facing up to the challenges & opportunities for cities in North America: the CEO perspective

    Join this webinar to hear CEO perspectives from leading destination marketing and economic development organisations.

    • What have they learned through the COVID-19 crisis?
    • How are they mitigating against the impact and planning for the future?
    • How do they see the developing role of their organisations?
    • How do they expect collaborative relationships between tourism and economic development to progress?
  • 14.00 - 14.40pm EST: LIVE WEBINAR: The future of international travel

    The country marketing organisations for Canada and Mexico share ideas and plans

    • Responding to COVID-19: it’s still early days but what is the data telling us about impact and how is this informing recovery planning?
    • Where are the recovery opportunities for international tourism?
    • How are the two nation branding teams planning to position future communication strategies?
    Carlos Alberto González González
    Carlos Alberto González González
    Director General, Visit Mexico
  • 15.00 - 15.40pm EST: LIVE WEBINAR: Planning for the future of tourism in a post COVID-19 world

    As we transition to the “rebound” phase of the COVID-19 global pandemic, the tourism industry is facing the question: what will the “new normal” look like, and what is our “re-opening” strategy? Ketchum will discuss their Rebound Decision Matrix, that helps destinations prepare now for a number of critical decisions they will need to make quickly in a collective and a strategic way. Our featured panelists will share their learnings and best practices as we move into the recovery planning stage. Bring your questions to the live chat.

    John Bradbury
    John Bradbury
    Managing Director, Issues & Crisis, Ketchum
  • 16.00 -16.45pm EST: Zoom Room chats

    All registered delegates will have the opportunity to participate in Zoom Room chats on a first come, first served basis. Join 10-15 other delegates in a more informal discussion and networking session.

    PLEASE NOTE: We are not accepting any more bookings for these slots, but please join us online and our team will be on hand to help allocate you to a discussion.

    • NOW FULL: Enabling tourism recovery for SME partners

      What tools can DMOs and sector association leaders provide to their SME members to assist in crisis recovery – that will be relevant now and in the future? Kicking off your discussion, Cathy Kirkpatrick of Alphabet and Oliver Martin of Twenty31 will share learnings from their work with Tourism HR Canada developing a free online toolkit that will launch in June 2020.

    • NOW FULL: Key steps in the placemaking process: how to assess, plan, fund and build your place in the post-pandemic migration

      People, tourists and businesses were already reassessing where and how they wanted to live, work, visit and play before the world changed. The pandemic will likely accelerate and change migration patterns, tourism preferences and where companies locate. How do you actually go about changing your place for the better? How do you assess a project, event or district for development? How do you fund it?

      Moderated by Rob Hunden, CEO of Hunden Strategic Partners

    • NOW FULL: Communicating the positives: tips for managing media messaging

      Join this discussion on how to communicate in a way that will resonate with what media are seeking. You’ll hear tips on how to break through what will be an incredibly crowded space looking to capture market share, and, how to communicative the positives as you move onto the next chapter to flourish and build back economies. This session is equally relevant whether you are storytelling around tourism, economic development, investment or talent attraction.

      Discussion moderated by Bettina Garibaldi, SVP, Ketchum

    • NOW FULL: Communicating with your citizens and communities

      This crisis has demonstrated the need to engage with locals effectively – and there’ll be a continued need to do so to engage citizens in recovery planning.  Join this roundtable to share ideas, successes, and failures of citizen communication.  

      Discussion moderated by Jeannette Hanna, Founder, Trajectory Brands

    • NOW FULL: Making marketing dollars work harder

      Gone are the days of spray and pray marketing, large teams, and robust budgets. How will your destination use new technologies, omni-channel marketing, and integrated campaigns to effectively market to visitors as we come out of the Covid crisis?

      Moderated by Scott Erickson, VP Marketing Strategy, Resonance Consultancy

    • NOW FULL: How do we help save our restaurants and retail?

      Next to travel, small businesses have been one of the hardest hit by the pandemic. How can DMOs, EDOs and Business Improvement Districts work together to help them recover?

      Moderated by Chris Fair, President, Resonance Consultancy

  • 11.00 - 11.45am EST: Zoom Room chats

    All registered delegates will have the opportunity to participate in Zoom Room chats on a first come, first served basis. Join 10-15 other delegates in a more informal discussion and networking session.

    • Enabling tourism recovery for SME partners

      What tools can DMOs and sector association leaders provide to their SME members to assist in crisis recovery – that will be relevant now and in the future? Kicking off your discussion, Cathy Kirkpatrick of Alphabetand Oliver Martin of Twenty31 will share learnings from their work with Tourism HR Canada developing a free online toolkit that will launch in June 2020.

    • Do you need a new story to tell?

      As lock-outs are lifted, some cities and destinations will be better positioned than others to recover and the markets you target tomorrow may well be different than those in the past.

      Moderated by Dianna Carr, VP Storytelling, Resonance Consultancy

    • The wholistic place brand

      As budget cuts hit, is there a chance for city, regional, and state administrators to reinvent the DMO as a wholistic place brand with the DMO and EDO under one roof? This shakeout has been percolating for a while and perhaps this is the shock of a more efficient reinvention.

      Moderated by Tom Gierasimczuk, Chief Content Officer, Resonance Consultancy

    • Key steps in the placemaking process: how to assess, plan, fund and build your place in the post-pandemic migration

      People, tourists and businesses were already reassessing where and how they wanted to live, work, visit and play before the world changed. The pandemic will likely accelerate and change migration patterns, tourism preferences and where companies locate. How do you actually go about changing your place for the better? How do you assess a project, event or district for development? How do you fund it?

      Moderated by Rob Hunden, CEO of Hunden Strategic Partners

    • NOW FULL: Communicating with your citizens and communities

      This crisis has demonstrated the need to engage with locals effectively – and there’ll be a continued need to do so to engage citizens in recovery planning.  Join this round-table to share ideas, successes, and failures of citizen communication.  

      Discussion moderated by Jeannette Hanna, Founder, Trajectory Brands

    • NOW FULL: Rethinking gathering places in a post-COVID world

      How should we be rethinking public places and events to prepare for the future?

      Moderated by Rick Cutting-Miller, EVP, Resonance Consultancy

    • NOW FULL: Building sustainability into tourism recovery planning

      Every delegate will be feeling the pressure to create a recovery strategy that rebuilds tourism revenues as quickly as possible – but could the secret to rebuilding a successful and more resilient tourism economy be to focus on sustainability?  And what do we mean by sustainability anyway?Join this round table to share your ideas on building a more sustainable tourism model.

      Discussion moderated by Jeremy Sampson, CEO at The Travel Foundation

    • NOW FULL: Business accelerators - how cities/districts can work with and support their businesses

      Join this discussion to dive into ways cities / districts can work with and support their local businesses. We'll discuss strategies, best practices and pitfalls to avoid in fostering relationships with business owners and helping drive business. 

      Discussion moderated by Ryan Short, CEO & Brisa Byford, Senior Strategist, CivicBrand

    • NOW FULL: Rethinking destination marketing strategies

      From changing visitor profiles to messaging sanitation and social distancing, how will your destination create new strategies to reassure and welcome visitors in a post-Covid 19 world?

      Moderated by Scott Erickson, VP Marketing Strategy, Resonance Consultancy

  • 12.00 - 12.40pm EST: LIVE WEBINAR: City vs region: how cities and communities within regions can collaborate rather than compete in the recovery?

    • Will the opportunities to share resources and market the bigger picture as a regional organisation provide greater support for recovery planning post-Corona?
    • What are the challenges and the benefits: what lessons can we learn from places doing it well?
  • 14.00 - 14.40pm EST: LIVE WEBINAR: From crisis to recovery: the role of state and provincial marketing

    Join this session to hear how state and provincial destination marketing, economic development, and business improvement organisations are adjusting their marketing strategies and working to support local businesses in their region

  • 15.00 - 15.45pm EST: Zoom Room chats

    All registered delegates will have the opportunity to participate in Zoom Room chats on a first come, first served basis. Join 10-15 other delegates in a more informal discussion and networking session.

    • Do you need a new story to tell?

      As lock-outs are lifted, some cities and destinations will be better positioned than others to recover and the markets you target tomorrow may well be different than those in the past.

      Moderated by Dianna Carr, VP Storytelling, Resonance Consultancy

    • The wholistic place brand

      As budget cuts hit, is there a chance for city, regional, and state administrators to reinvent the DMO as a wholistic place brand with the DMO and EDO under one roof? This shakeout has been percolating for a while and perhaps this is the shock of a more efficient reinvention.

      Moderated by Tom Gierasimczuk, Chief Content Officer, Resonance Consultancy

    • Key takeaways from City Nation Place Americas

      An informal opportunity to share ideas and key findings from the sessions with fellow delegates and to exchange inspiration and best practice. 

      Moderated by Clare Dewhirst, Founder & Director at City Nation Place

    • Harnessing a city brand identity to galvanize internal stakeholders to manage the recovery

      The external benefits of branding such as attracting talent, tourism and investment are obvious. However, how can city branding have an even greater internal impact for “internal” motivation - breaking down silos to be more effective?  Join this session to discuss how best to galvanise your city team around your place brand in times of crisis and recovery, when faced with budget cuts, staff shortages and reduced services.

      Discussion moderated by Ryan Short, CEO & Brisa Byford, Senior Strategist, CivicBrand

    • Rethinking destination marketing strategies

      From changing visitor profiles to messaging sanitation and social distancing, how will your destination create new strategies to reassure and welcome visitors in a post-Covid 19 world?

      Moderated by Scott Erickson, VP Marketing Strategy, Resonance Consultancy

    • NOW FULL: Communicating with your citizens and communities

      This crisis has demonstrated the need to engage with locals effectively – and there’ll be a continued need to do so to engage citizens in recovery planning.  Join this round-table to share ideas, successes, and failures of citizen communication.  

      Discussion moderated by Jeannette Hanna, Founder, Trajectory Brands

    • NOW FULL: Key steps in the placemaking process: how to assess, plan, fund and build your place in the post-pandemic migration

      People, tourists and businesses were already reassessing where and how they wanted to live, work, visit and play before the world changed. The pandemic will likely accelerate and change migration patterns, tourism preferences and where companies locate. How do you actually go about changing your place for the better? How do you assess a project, event or district for development? How do you fund it?

      Moderated by Rob Hunden, CEO of Hunden Strategic Partners