ENTRY CRITERIA

Please enter campaigns and strategies that have been implemented between 1st March 2019 and 31 July 2020. For the Place Brand Strategy of the Year category, we are also interested in the longer-term perspective – but with specific reference to developments in this time period.

HOW TO ENTER

No entry fee applies for entries made by place marketing teams [including but not limited to destination marketing organisations, nation branding committees, city or regional marketing boards, investment promotion agencies, economic development boards].

Entries are welcome from advertising and marketing agencies, design and brand consultancies, research and data, or strategic place branding specialist agencies and an entry fee of £45 per entry applies.

Download the entry form for each category to write your entry and to share it with key stakeholders for sign-off before entering. Please ensure that you do not exceed the word counts for each section of your entry.

• Best Citizen Engagement TEMPLATE
• Best Communication Strategy TEMPLATE
• Best Use of Data TEMPLATE
• Best Use of Design TEMPLATE
• Best Use of Social Media TEMPLATE
• Place Brand of the Year TEMPLATE

Decide on your three pieces of supporting material [see below for tips for a winning entry].

There are two steps to confirming your entry:

Step One: Register and, where relevant, pay for your entry HERE. You will also be asked to provide a logo for your organisation in .eps format on the registration system.

Step Two: You will be sent information on where to send your entry form and supporting materials.

We must have received your registration, your entry form and all supporting materials by Friday 10 September for it to be considered.

Five tips for a winning entry

• Read through the Awards category descriptions carefully and ensure that your entry reflects the criteria described.
• Many places will be able to enter several or all categories, but we strongly recommend that you don’t just copy and paste your entries from one category to the next – there are clear differences between a social media strategy and a multi-platform, story-telling communications strategy for example. There are also clear differences between a great communications platform and a strategic approach to developing and managing a place brand.
• Tell your story as if you were in the room – the Jury could be reading through several entries at a time and will appreciate great storytelling and honesty. 
• Don’t use empty superlatives – back up your success story with evidence and ensure your results reflect your objectives and KPIs.
• Choose supporting materials that showcase your work but, please note, the evidence you share should only be provided to support your entry. Any really important information, particularly on results for example, should be included in your main entry. Examples of great supporting materials:
  • Videos, images, examples of your communication materials [or links to view them]
  • Photos or images reflecting your place assets
  • Testimonials, quotes, reflections from your citizens or other key stakeholders

ENTER NOW