ENTRY CRITERIA

Please enter campaigns and strategies that have been implemented between 1st April 2020 and 31 July 2021. For the Place Brand Strategy of the Year category, we are also interested in the longer-term perspective – but with specific reference to developments in this time period.

HOW TO ENTER

No entry fee applies for entries made by place marketing teams [including but not limited to destination marketing organisations, nation branding committees, city or regional marketing boards, investment promotion agencies, economic development boards].

Entries are welcome from advertising and marketing agencies, design and brand consultancies, research and data, or strategic place branding specialist agencies and an early bird entry fee of £75 per entry applies before 30 July 2021. From 1 August 2021 the standard fee for entry is £95.

Download the entry form for each category to write your entry and to share it with key stakeholders for sign-off before entering. Please ensure that you do not exceed the word counts for each section of your entry.

Best Citizen Engagement 
Best Communication Strategy 
Best Use of Data 
Best Use of Design 
Place Brand of the Year

Decide on your three pieces of supporting material [see below for tips for a winning entry].

When you have your written entry and supporting documents ready please click on the ENTER NOW button below which will take you to the online entry platform. Here you will be asked to register your details, copy and paste your written entry and upload your supporting materials. 

For advertising and marketing agencies, design and brand consultancies, research and data, or strategic place branding specialist agencies, you will be asked to pay before your entry will be confirmed.

Entries must be submitted (and paid for where appropriate) by Thursday 9 September 2021 to be considered by the jury.

Download the "How to write a winning entry brochure" HERE.

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Five tips for a winning entry

• Read through the Awards category descriptions carefully and ensure that your entry reflects the criteria described.
• Many places will be able to enter several or all categories, but we strongly recommend that you don’t just copy and paste your entries from one category to the next – there are clear differences between a social media strategy and a multi-platform, story-telling communications strategy for example. There are also clear differences between a great communications platform and a strategic approach to developing and managing a place brand.
• Tell your story as if you were in the room – the Jury could be reading through several entries at a time and will appreciate great storytelling and honesty. 
• Don’t use empty superlatives – back up your success story with evidence and ensure your results reflect your objectives and KPIs.
• Choose supporting materials that showcase your work but, please note, the evidence you share should only be provided to support your entry. Any really important information, particularly on results for example, should be included in your main entry. Examples of great supporting materials:
  • Videos, images, examples of your communication materials [or links to view them]
  • Photos or images reflecting your place assets
  • Testimonials, quotes, reflections from your citizens or other key stakeholders

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