Congratulations to all our winners and our highly commended entries.

To access all the winning case studies - as well as the case studies for all our finalists - buy the 2022 Awards Showcase. Click HERE for more information.


WINNERS 2022

Winner

MOLDOVAMoldova For Peace
Entered by Invest Moldova [Credits: Future Technologies Activity | Association of Creative Industry Companies in Moldova]

This campaign achieved real engagement in a short space of time. It was nimble, quick, and sensitive, embracing the refugee crisis and working to align citizens around a message of peace. It would be easy to be emotionally swayed by this entry, but it’s not just about the emotion: the results stood up.







Best Communication Strategy - economic development

Winner

DENMARKThe Danish Machine
Entered by Copenhagen Capacity [Credits: Talent to Denmark | COPUS]


The jury were impressed by both the long-term view and the short-term results of this effective talent attraction strategy and admired the creative approach, matching those values and characteristics of the Danish country brand to the perceived preferences and psychologies of their much sought-after target audience.

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Highly Commended

ESTONIAWork In Estonia - Just Log In
Entered by Work Estonia







Winner

SCOTLAND
Scotland Is Open
Entered by Brand Scotland

This was a distinctive, lyrical campaign, using a collaborative approach to produce a beautiful film, which encompassed the heart of the nation brand strategy.






Winner

ICELANDWelcome To The Icelandverse
Entered by Business Iceland [Credits: SS&K]


This irreverent, cheeky, genius campaign wowed our jury – the speed of the response to a global news story enabled by such a clear vision of the destination’s brand values.


Highly Commended

CAPE TOWN, SOUTH AFRICA
Find Your Freedom
Entered by Cape Town Tourism [Credits GoPro | Expedia]






Winner

LONG ISLAND, USA
Discover Long Island’s Data Driven Approach To Identify New And Future Visitor Markets
Entered by Discover Long Island

A deceptively straightforward entry which actually demonstrates that the DMO is a truly data-driven organisation – investing in deeper analysis and following the numbers to reach out very successfully to new markets.





Winner

COSTA RICA
Biometric Passport Of Costa Rica
Entered by essential COSTA RICA
 
This was a design idea and solution rooted in authenticity. The nation brand team responded to an opportunity to reinforce the country brand, expand its reach, and galvanise the people of Costa Rica to support it, creating a real sense of national pride.



Highly Commended

AUSTRALIA
Australia's Nation Brand: More Than Just A Pretty Face
Entered by Australian Trade and Investment Commission (Austrade) [Credits: Fiftyfive5]







Winner

ESTONIABrand Estonia
Entered by Estonian Business and Innovation Agency

In the fifth year since the launch of Estonia’s strategic brand strategy, we celebrate its success and acknowledge the strong foundation that the collaborative and pillar-based approach has provided the nation – enabling the authentic introduction of a fifth pillar, “democratic values”, to respond to Russia’s invasion of Ukraine.


Highly Commended

CHILE
Chile. Creating Future.
Entered by Imagen de Chile


Highly Commended

MADEIRA ISLANDS, PORTUGAL
Belong To All: The Place Brand Strategy For Madeira
Entered by Madeira Promotion Bureau [Credits: Bloom Consulting]




To access all the winning case studies - as well as the case studies for all our finalists - buy the 2022 Awards Showcase. Click HERE for more information.