Winners | Awards 2022

Congratulations to all our winners and our highly commended entries.

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WINNERS 2022


Winner MOLDOVAMoldova For Peace *Entered by Invest Moldova [Credits: Future Technologies Activity \| Association of Creative Industry Companies in Moldova]* This campaign achieved real engagement in a short space of time. It was nimble, quick, and sensitive, embracing the refugee crisis and working to align citizens around a message of peace. It would be easy to be emotionally swayed by this entry, but it’s not just about the emotion: the results stood up.


Winner DENMARKThe Danish Machine Entered by Copenhagen Capacity [Credits: Talent to Denmark \| COPUS] The jury were impressed by both the long-term view and the short-term results of this effective talent attraction strategy and admired the creative approach, matching those values and characteristics of the Danish country brand to the perceived preferences and psychologies of their much sought-after target audience.
Highly Commended ESTONIAWork In Estonia - Just Log In Entered by Work Estonia


Winner SCOTLAND Scotland Is Open Entered by Brand Scotland This was a distinctive, lyrical campaign, using a collaborative approach to produce a beautiful film, which encompassed the heart of the nation brand strategy.


Winner ICELANDWelcome To The Icelandverse Entered by Business Iceland [Credits: SS&K] This irreverent, cheeky, genius campaign wowed our jury – the speed of the response to a global news story enabled by such a clear vision of the destination’s brand values.
Highly Commended CAPE TOWN, SOUTH AFRICA Find Your Freedom Entered by Cape Town Tourism [Credits GoPro \| Expedia]


Winner LONG ISLAND, USA Discover Long Island’s Data Driven Approach To Identify New And Future Visitor Markets Entered by Discover Long Island A deceptively straightforward entry which actually demonstrates that the DMO is a truly data-driven organisation – investing in deeper analysis and following the numbers to reach out very successfully to new markets.


Winner COSTA RICA Biometric Passport Of Costa Rica Entered by essential COSTA RICA This was a design idea and solution rooted in authenticity. The nation brand team responded to an opportunity to reinforce the country brand, expand its reach, and galvanise the people of Costa Rica to support it, creating a real sense of national pride.
Highly Commended AUSTRALIA Australia's Nation Brand: More Than Just A Pretty Face Entered by Australian Trade and Investment Commission (Austrade) [Credits: Fiftyfive5]


Winner ESTONIABrand Estonia *Entered by Estonian Business and Innovation Agency* In the fifth year since the launch of Estonia’s strategic brand strategy, we celebrate its success and acknowledge the strong foundation that the collaborative and pillar-based approach has provided the nation – enabling the authentic introduction of a fifth pillar, “democratic values”, to respond to Russia’s invasion of Ukraine.
Highly Commended CHILE Chile. Creating Future. Entered by Imagen de Chile
Highly Commended MADEIRA ISLANDS, PORTUGAL Belong To All: The Place Brand Strategy For Madeira Entered by Madeira Promotion Bureau [Credits: Bloom Consulting]