To access all the winning case studies - as well as the case studies for all our finalists - buy the 2020 Awards book. Click HERE for more information.


WINNERS 2020

Winner

HELSINKI
#Vappuathome - Finland’s once-in-a-lifetime virtual May Day party, entered by City of Helsinki (Credit: Miltton Ltd)

For a speedy  and sensitive reaction to the pandemic and its impact on one of the most  important public holidays in Finland, that achieved fantastic engagement with  its citizens and remained true to their existing brand strategy.





Winner

VILNIUS
Vilnius: Amazing Wherever You Think It Is, entered by Go Vilnius


For an innovative, bold, and cheeky campaign that aimed to put the city on the map with its target audiences.




Winner

LITHUANIA
The Strategy for Presenting Lithuania Abroad, entered by Office of the Government of Lithuania

For a thorough, detailed strategy for presenting a brand abroad which generated strong synergy between key stakeholders.




Winner

BERGEN
Brand Bergen New Profile by ANTI, entered by Visit Bergen
 
For a really brave design that really “popped” for the  jury, with a great use of fonts and imagery that reflected the place’s  geography and architecture


Highly Commended

VAUXHALL, LONDON
Vauxhall London, entered by Anatomy Brands

For a creative design system which captures the  destination’s spirit and beautifully encapsulates the notion that the past  inspires the present.




Winner

WESTERN CAPE
Dreaming of One Day Social Media Campaign, entered by Wesgro

For a campaign that showed great warmth and creativity in  their innovative take on a ‘stay home’ message that encouraged people to  literally dream of the day when they’d be able to travel again.




Winner

AUCKLAND
Tāmaki Makaurau Auckland is Calling, entered by Auckland Tourism, Events and Economic Development, (Credit: Destination Think)

For a clear, holistic approach that anchors the city’s  future vision in its authentic past, engages all stakeholders, and provides a  roadmap for recovery in tourism and economic development.