Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

In The Spotlight

Interview with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce

We caught up with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce, to discover what the Amazon RFP process has taught those participating about their “pitch readiness” - specifically at how economic development and tourism promotion teams can work together more effectively to the benefit of all objectives.

label_outline Economic Development Investment Promotion Private Sector
In The Spotlight

Interview with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau

We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, to understand the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial.  How does he see the connection between tourism and economic development?  What does he think is the key to great place branding?

label_outline Advocacy Citizen Engagement Cultural Heritage Place Branding
In The Spotlight

Cities in Crisis

Richard Florida’s book, The New Urban Crisis, explores the forces of inequality that are fraying the fibres of places from Seattle to South Beach, with urban real estate being gobbled up by the global wealthy while children of long-time locals are unable to get into the market. This is a new blueprint for cities who are victims of their own success, and just as pertinent as Rise of the Creative Class was more than a decade ago.

label_outline Crisis Management