We were fortunate enough to be able to catch up with Doug McLean, Director at Edmonton Events, to discover how culture can be leveraged to drive your place brand strategy.

We caught up with Colin Ferguson, President & CEO at Travel Manitoba to discuss some of the key areas affecting place branding.

Following several fantastic place branding campaigns, we caught up with our judge Guðrið Højgaard,  Director of Tourism - CEO at Visit Faroe Islands

We caught up with Natasha Grand, Director at INSTID (Institute for Identity) to discuss how place branding strategies have evolved over recent years.

We caught up with Brad Dean, CEO of Discover Puerto Rico, to discuss his own experience of place branding.

We caught up with Adriana Campelo, Chief Resilience Officer for the City of Salvador to discover how place branding intersects with resilience.

We caught up with Kristina Plavšak Krajnc, Director at the Republic of Slovenia Government Communication Office to discuss how collaboration is the key to successful place branding.

We spoke with Mitch Whitten and asked him to share his thoughts on the challenges faced by those working in place branding and marketing.

We caught up with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce, to discover what the Amazon RFP process has taught those participating about their “pitch readiness” - specifically at how economic development and tourism promotion teams can work together more effectively to the benefit of all objectives.

We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, to understand the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial.  How does he see the connection between tourism and economic development?  What does he think is the key to great place branding?