Financing a nation brand through philanthropy
In The Spotlight
Joanna Landau, CEO at Vibe Israel, explains how they've taken a bottom-up approach to nation branding and created a private sector lead nation brand.
Related content
Five trends shaping place branding around the world
Estonia's strong place brand narrative supported them through crises. Here's how.
Place branding and marketing leaders head to London for CNP UK & Global
Behind the GREAT campaign's success
From tourism marketing to location marketing
Breaking down the impact of the de Bois report for DMOs in England
Seven ways to deliver a lasting legacy from events
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close