In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

In The Spotlight

Interview with Solly Moeng, Convenor, Brand Summit South Africa

At City Nation Place, we talk about creating and implementing nation branding strategies that engage all stakeholders. The Brand Summit South Africa is a working example of an initiative to bring together all the key voices of a nation to focus on how to develop and promote the brand to the world. Ahead of the second Summit, taking place on 6 & 7 June in Johannesburg, we caught up with Solly Moeng, the convenor of the Summit, to find out more.

label_outline AdvocacyCitizen EngagementCrisis ManagementDigital ReputationPlace BrandingPrivate SectorReputationTalent Attraction
In The Spotlight

Interview with Ernest Wooden Jr, President & CEO, Los Angeles Tourism & Convention Bureau

We were fortunate enough to be able to discuss some of the key challenges facing Los Angeles with Ernest Wooden Jr, President & CEO at Los Angeles Tourism & Convention Bureau, and our closing keynote. LA is now planning for the Olympics in 2028, and Ernest will be joining us to explore how they are developing a strategic plan to engage citizens, develop infrastructure to support sustainable development in tourism and its economy and secure collaboration between the key stakeholders to build a unified vision for the future of LA.

label_outline Destination MarketingSustainabilityTourism
In The Spotlight

Interview with Victor Hoskins, Director, Arlington Economic Development

We asked Victor Hoskins, Director at Arlington Economic Development, to share his thoughts on some of the key trends affecting place branding in the USA and Canada, such as pro-active advocacy, positive citizen engagement and the challenge of reacting to negative publicity and policy.

label_outline Citizen EngagementEconomic Development Investment PromotionPrivate SectorTalent Attraction