Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

In The Spotlight

Interview with Victor Hoskins, Director, Arlington Economic Development

We asked Victor Hoskins, Director at Arlington Economic Development, to share his thoughts on some of the key trends affecting place branding in the USA and Canada, such as pro-active advocacy, positive citizen engagement and the challenge of reacting to negative publicity and policy.

label_outline Talent Attraction Private Sector Investment Promotion Economic Development Citizen Engagement
In The Spotlight

Interview with Conrad Bird, Director of the GREAT Britain Campaign

Ahead of the inaugural City Nation Place UK conference, we asked Conrad Bird, Director of the GREAT Britain campaign, why he believed it was important for the key decision makers in UK place branding to share their insights and learn from each other's experiences, as well as what he considers to be the international perception of Brand Britain.

label_outline Citizen Engagement Tourism Reputation Private Sector Place Branding Investment Promotion Economic Development Destination Marketing Cultural Heritage