Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

In The Spotlight

The Rotterdam Story

Promoting a destination can be a challenge when its overshadowed on the world stage by another city. But for Kim Heinen, International Press Officer at Rotterdam Partners, embracing your differences – and even your “quirky and ugly sides” can be the key to reaching an audience who truly appreciate your place. We caught up with Kim before the City Nation Place Global conference to get a quick sneak preview of the work that Rotterdam have been doing.

label_outline Data Destination Marketing Citizen Engagement
In The Spotlight

Embedding a sustainable approach in your place brand strategy

Sustainability is increasingly seen as an intrinsic element of a place brand strategy - both in terms of managing your environmental impact and the longer-term impact of policies and strategies on your community. With the deadline for the #CNPAwards approaching, we asked Leigh Dawber, Chief Marketing Officer for Cape Town Tourism, how she feels that places should work to embed a more sustainable approach into their place brand vision.

label_outline Citizen Engagement Sustainability Place Branding Destination Marketing Tourism Social Media
In The Spotlight

Changing international perceptions of Los Cabos

Following the dissolution of Mexico's Tourism Promotion council, the private sector of Los Cabos stepped into fill the gap. Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, shared details of the collaboration with us, along with the work that they're undertaking to challenge negative stereotypes in the media.

label_outline Tourism Funding Destination Management Private Sector Destination Marketing