In just three weeks, we’re heading to London for the City Nation Place UK and City Nation Place Global conferences, bringing together place leaders from destination marketing, economic development, and place brand teams to understand how cities, regions, and nations are future-proofing their organisations. While there’s lots on the agenda to explore, we wanted to collate insights from our speakers across four of the key themes weaving throughout the conferences: how organisations are re-thinking after the crises of the past few years; collaboration between key stakeholders; quality of life for your residents; and developing a sustainable strategy that will continue to deliver returns.

 

On re-thinking and re-inventing:

We have spent a lot of effort in developing long term strategies, trying to predict the future business conditions. Our strategic areas rest on four pillars; sustainability, innovation, credibility and intelligence and strategic partnerships. These pillars will guide us into continuous future success and make sure we are on the right track. As an investment and trade promotion organisation it’s crucial to monitor the world and follow trends and new conditions closely to be able to adapt the strategies accordingly. But as we all have learned during the latest years, changes can come very fast and can have a global impact. A strong ability to innovate in times of uncertainty is by far the most important aspect to continue to stay relevant and be successful.

Camilla Bark, Director of Marketing and Communications, Invest in Skåne

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