Breaking down the impact of the de Bois report for DMOs in England
The de Bois report set out 12 recommendations to improve the DMO landscape in England – and the UK government has recently published their response, accepting the majority of Nick de Bois’ recommendations. Ahead of City Nation Place UK this November, we reached out to Patricia Yates, CEO of VisitBritain/VisitEngland, to understand what the broader impact will be across England following these decisions.
One of the key innovations following the de Bois report will be to restructure Destination Marketing Organisations to become Local Visitor Economy Partnerships. Can you give me an overview of what this will mean for DMOs and destination marketing in England? How will the new model help destinations build resilience by creating new funding streams?
The UK Government has accepted many of the recommendations from the review and sets out clear steps to reduce the fragmentation and duplication in the current DMO landscape. The review also recognises the crucial role played by DMOs in supporting the recovery of the tourism sector following the pandemic and the huge contribution which they, and the visitor economy more widely, can play in supporting the UK Government’s priority to deliver growth across every region, as well as making England’s tourism industry more sustainable, accessible and competitive.
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