Ten ways to prove the value of place branding and place marketing
It’s the million-dollar question in place branding: how do you prove the value of your work to stakeholders?
A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.
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