The secret recipe for an inclusive place brand strategy
Place branding has to benefit your community – and it has to benefit all of your communities. We reached out to our Expert partners to discover what they consider the key area you should be focusing on in order to deliver an inclusive place brand strategy and how you can ensure that you’re engaging with your underrepresented communities. Here are eight top tips to help you on your road to a more equitable and authentic vision for your place.
You need a two-pronged strategy.
Employ a two-step approach: Engage and inform.
Engage the communities on a macro and micro level. What are their histories in your place? What impact have they made? Do they define a particular neighbourhood? What are their cultural contributions? Talk to individuals—elders, youth, and in-betweens.
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