Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Strategy Toolbox

Signs of excellence in place branding

In the lead up to the City Nation Place Awards 2018, we asked our judges to outline what they believe is essential to a good place branding strategy. Their insights should be invaluable to anyone involved in place branding and, throughout their responses, there were key ideas that continued to resurface: community engagement, authenticity, creativity and demonstrable results.

label_outline Place Branding Advocacy Social Media Citizen Engagement
Strategy Toolbox

What gets in the way of powerful place-branding?

Home is a reflection of who we are, at our best, and who we hope to be. There is always a deep, meaningful reason why we choose to live where we live. We want to express our pride in an authentic way, celebrate what makes us unique, and reinforce it in the way we plan and build together. What gets in the way of powerful place-branding?

label_outline Collaboration Private Sector Design Citizen Engagement Reputation Place Branding
Strategy Toolbox

Investment Promotion: The road to maturity

Investment promotion agencies and economic development teams are increasingly adept at attracting international companies and growing their locations. We see sector specific segmentation and an understanding that “liveability” and the values behind your place brand are as important as tax incentives. However, relatively few locations have developed the policies, processes and mindsets necessary to help the businesses they have worked so hard to attract actually thrive. This blog discusses the basic principles of Aftercare, and, with a couple of examples, shows the value Aftercare can deliver.

label_outline Private Sector Investment Promotion