Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Strategy Toolbox

The Importance of Tracking the Impact of Brand Strategy

One of the most pressing issues that place brand strategists need to deal with is the increasing interest in the impact of their strategies on the places where they work, particularly from brand stakeholders, politicians and the media.

Read the perspective of leading place branding consultants who are increasingly having to address this issue for their clients and who believe that this will continue to be a major consideration for individuals and organisations funding the preparation, implementation and management of place and destination brand strategies.

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