How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.

What's the key to radically re-thinking the purpose of your city centre? Councillor Nigel Cooke, Cabinet Member for Regeneration & Housing, Stockton-on-Tees in the UK, shares why they're planning to invest in green space and how they're building the foundations for recovery.

Listen in to understand how you can measure performance to understand place attractiveness, benchmark your location as a place to Invest, Live, Work & Study, and demonstrate success to secure marketing budget.

How can you find the common ground between what local residents, business owners, and elected officials value most and what it is that visitors are seeking from your place?

Learn how to prepare for a future cookie-less world and the step changes you should be making to your digital marketing strategies today.

Understand how international audiences respond to climate change news and sustainable brand storytelling and what you can do to improve the targeting of your messaging.

Why do places need to evolve the way they present their assets and potential for tourism and economic development to stand out from the crowd? Listen in on this discussion with  place leaders from across Africa to understand how they're changing investor perceptions through strong place brand storytelling.