The rise of sustainable travel and the role for Destination Management Organisations
by Tom Starr, Vice President of Global Destinations, Hospitality, Amadeus
Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. As global hotel occupancy has increased, so too has travellers’ interest in more sustainable travel options. Data shows that 72% of global travellers believe in the importance of eco-friendly travel, and over 50% of respondents throughout Asia and Europe have stated they care about the impact of travel on future generations.
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