How can you tell the best story about your place in the best way? We caught up with Alessio Nesi, Creative Director of BBC StoryWorks, and Samantha Adams, VP of Advertising Sales, to talk about what it takes to market a destination in 2022, ahead of their talk at City Nation Place Global on 10^th November.

Are you looking to create a longer-lasting legacy from the events you're hosting? Here are seven ideas from industry experts that you should be considering.

If you launch a place brand strategy, you have to be in it for the long haul. We reached out to our panel of experts to help you create a strategy that continues to deliver for your place in the long-term.

Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.