Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Strategy Toolbox

Five place marketing partnerships that took collaboration to the next level

We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!

label_outline CollaborationDestination Marketing
Strategy Toolbox

Sheffield just launched a ground-breaking student attraction campaign. Here’s how it works.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

label_outline CollaborationPlace BrandingReputationTalent Attraction