Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Strategy Toolbox

How does a place get a reputation

Some of the scariest words in economic development are, “it’s a nice place to visit, but I wouldn’t want to live there.” It’s a trope because it’s a sentiment people express every day. It speaks to the reputation of a place in general, and to aspects of that perception specifically. Cities and nations are places where people live, visit and work.

Amazon’s search for a second North American headquarters city has made economic development a headline-grabbing topic. So it’s important to ask: What drives the reputation of a place?

label_outline Reputation Place Branding Economic Development Data