Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
How ecotourism in the Baltics stays authentic and innovative
Ecotourism isn’t retrofitted to the overarching brands of Estonia, Latvia and Lithuania – it’s tied to the way of life. Here's what you can learn from the way they responsibly market and practice eco-sensitive travel.
Seven secrets to building a flexible place brand identity
How do you create a coherent visual identity for something that has as many moving parts as a place? Here are seven expert perspectives from around the world to help you build a flexible place brand identity that works across all audiences and partners.
Lights, camera, action: The economic and reputational impact of film on places
The days of Hollywood’s dominance over the production lot are long behind us, and place teams are developing new strategies to encourage producers to film in their locations. Discover how film is delivering long-term benefits for cities, regions, and countries, and how you can connect this to your place brand strategy.
The geography of place branding: How to build multi-dimensional place identities
Place brand and marketing professionals are continuously challenged to navigate the multi-dimensional nature of place, understanding when to lead with a city brand versus a regional or nation brand - here's how UK city and region leaders are navigating the challenge.
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