Your private sector is a core part of the make-up of your place. More than that, they can often be those with the most to gain from your strategy to grow tourism or attract new talent, and of course they can also be an important source of funding for place brand and marketing initiatives. So how can you engage them more effectively in your strategy?

How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. For Destination Management Organisations, this presents an opportunity to grow their demand in this area by utilising comprehensive, timely and regular insights to better understand the needs and dynamics of their visitors and to get a sense of how their destination is doing in relation to their competitive set.

Here's the ultimate guide to help unpack the methodologies of different place rankings and indexes and what you need to know to identify those that are most relevant to your goals and ambitions.