- Advisory Group
- Become a partner
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Understanding the global talent crisis and how your place brand strategy can respond effectively
How are cities, regions, and nations responding to the global talent crisis? Learn from four place leaders from around the world as they share the innovative approaches they're taking to attracting, retaining and nurturing talent in their places.
Eight citizen engagement ideas to help enhance your place brand strategy
A place is its people – and engaging your community is essential to ensuring that your residents see themselves reflected in your strategy. Here are eight top tips to help you adopt a more strategic and integrated approach to citizen engagement.
Say bye to surveys and hello to online sentiment analysis: A guide for tourism boards
In today’s digital world, sentiment analysis and online listening have become powerful tools for tourism boards to gain deeper insights into travellers’ opinions and experiences. Trove's Charlotte Slater outlines why tourism boards should move away from surveys and gives you all the information you need to start integrating social listening and sentiment analysis into your strategic planning.
How smart city innovations can power the future of sustainable tourism destination management
Recent industry efforts, like DMOcracy, have highlighted the important role technology can play in cultivating a participatory approach to tourism governance and development. Cornell University's O'Shannon Burns explores how smart city innovations can play a vital role in ensuring a more sustainable future for tourism.
More from Strategy Toolbox
Nine innovative approaches to private sector engagement
Your private sector is a core part of the make-up of your place. More than that, they can often be those with the most to gain from your strategy to grow tourism or attract new talent, and of course they can also be an important source of funding for place brand and marketing initiatives. So how can you engage them more effectively in your strategy?
Making your KPIs work harder for your organisation
How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.
The rise of sustainable travel and the role for Destination Management Organisations
Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. For Destination Management Organisations, this presents an opportunity to grow their demand in this area by utilising comprehensive, timely and regular insights to better understand the needs and dynamics of their visitors and to get a sense of how their destination is doing in relation to their competitive set.
The ultimate guide to place brand rankings
Here's the ultimate guide to help unpack the methodologies of different place rankings and indexes and what you need to know to identify those that are most relevant to your goals and ambitions.
The role of storytelling in accessibility advocacy
Hannah Grant, CrowdRiff, shares the fundamentals of disability inclusion for tourism marketing and development, along with case studies of destinations who are passing the storytelling mic to disabled content creators.
An error occurred trying to play the stream. Please reload the page and try again.Close