Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Strategy Toolbox

Telling the story of your place in the digital age

We are the digital generation of marketers – but keeping up with communication channel options and working out how best to engage others to help you tell your story is a constant challenge. This session will focus specifically on how social and digital media can be harnessed to tell the story of your place and ask how much you can let go of your brand in the digital world, and how much you can control it.

Andrew  Weir, CMO,  Tourism Toronto
Julie  Calvert, Source  Cincinnati
Annie Fitzsimmons, Editor at Large, National Geographic Traveller


label_outline Place Branding Investment Promotion Digital Reputation Destination Management