The role that destination marketing and economic development organisations are taking in their communities is changing. And with it comes a new pressure to find more reliable ways of demonstrating the true impact that you’re having in your city or nation. How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders?

Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

 

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