What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

9 Weird and Wonderful Place Marketing Campaigns

Sometimes at City Nation Place HQ, it feels that we spend a lot of time focussing on the ever-evolving challenges that place branding faces – the problems that have us banging our heads on the wall in frustration. But it’s important to remember that there’s also a great opportunity to be creative and over the years, we’ve seen some truly innovative tourism and investment promotion campaigns. Here are just a few of the most imaginative and unusual place marketing campaigns that make our job, as collectors of place branding stories, so interesting.

label_outline Destination Marketing Citizen Engagement Tourism
What Works

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Jason Thorne,  General Manager, Planning & Economic Development, Hamilton, Ontario
Matt Pivarnik,  President & CEO, Greater Topeka Partnership

To download Jason Thorne's PDF presentation

To download Matt Pivarnik's PDF presentation 

label_outline Talent Attraction Place Branding Destination Management Tourism Private Sector Economic Development Citizen Engagement
What Works

What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Moderator: Andrew Nelson, Director of  Editorial Projects, National Geographic Traveler
KarynGruenburg, SVP, Partner &  Strategic Alliances, Brand USA  
Doug Warner, Director of Media Relations, Explore  Charleston  
Kerri Verbeke Kapich, COO, San Diego Tourism Authority

Download presentation PDF

label_outline Private Sector Destination Management Destination Marketing Citizen Engagement
What Works

Restart in Idanha

In four decades, Idanha-a-Nova lost about 70% of its population, dropping from more than 35,000 residents to about 8,000. Along with this huge demographic problem, Idanha and the rural world faced a not inconsiderable set of negative perceptions about rurality and country life. So how do you overturn these stereotypes and reverse decades of population decline?

label_outline Tourism Economic Development Place Branding