The South Australian Tourism Commission [SATC] wanted to raise questions in the minds of their target groups and to reveal the various hidden gems throughout South Australia - to South Australians and all Australians alike – in order to challenge their perceptions about the State. 

Costa Rica has been recognised as being one of the most sustainable countries in the world. But when the government set a ban prohibiting single-use plastic, the team at essential Costa Rica created a social media campaign to engage the community and push for faster change.

For the past 20 years, Fort McMurray Wood Buffalo’s reputation has been dictated by outsiders, with locals left saying, ‘that’s not us!’ The region needed to start proudly sharing what they were instead of what they weren’t, and so the team at Fort McMurray Wood Buffalo [FMWB] started on the region’s first attempt to proactively manage the region’s identity and reputation.

As the world went into collective pandemic lockdown, the last thing people stuck inside with their pent-up frustrations needed was a tourism campaign from somewhere they couldn’t go. But with Iceland’s tourism industry and much of the economy on the line, the team at Visit Iceland couldn’t afford to let that stop them. 

For Helsinki, one of the biggest challenges in attracting foreign talent has been rather low awareness of the city globally. To showcase the best of their city and to attract the talent they need, they launched a new values-driven campaign: 'Helsinki Freedom.'

Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

In 2017, Courmayeur launched a new brand design identity to capture the spirit of the town and its history. Discover the process behind the wordmark here.