City Nation Place Americas

In person conference with digital delegate options

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Authentic, inclusive place brand storytelling: Auckland's journey

What Works

Across Auckland and New Zealand, the indigenous Māori culture has not only been integrated, but also used as the foundation for a values-based approach to place brand strategy, policy, and place marketing. Discover what has made their approach so successful.

  • Nick Hill, CEO, Tātaki Auckland Unlimited
  • Helen Te Hira, Director Māori Outcomes, Tātaki Auckland Unlimited

Purchase the Digital Delegate package to access all of the recorded sessions from Americas 2022