City Nation Place Americas

In person conference with digital delegate options

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Authentic, inclusive place brand storytelling: Auckland's journey

What Works

Across Auckland and New Zealand, the indigenous Māori culture has not only been integrated, but also used as the foundation for a values-based approach to place brand strategy, policy, and place marketing. Discover what has made their approach so successful.

  • Nick Hill, CEO, Tātaki Auckland Unlimited
  • Helen Te Hira, Director Māori Outcomes, Tātaki Auckland Unlimited

Purchase the Digital Delegate package to access all of the recorded sessions from Americas 2022

City Nation Place Americas 2023

Join us in New Orleans this June 7-8th

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Measuring the impact of place branding on place economies

Join this free webinar to identify the factors that build perceptions of nation brands