Four years after the launch of Brand Scotland, they're leading the way in sustainable development. We're excited to have Claire Prentice, Head of Brand Scotland Marketing, at City Nation Place Global to share her experience of putting SDGs at the centre of their strategy and balancing the challenges of collaboration and competition. Get a sneak preview of where it all began here with their 2018 City Nation Place Awards entry.

After over 400 interviews, the team at Brand Tasmania distilled the Tasmanian spirit into six words: the quiet pursuit of the extraordinary. But how do you express that identity through design?

 A 2019 SWOT analysis of Gastronomy Tourism showed that Lithuanians – unlike Georgians or Italians – don’t have a unified and shared vision of their national cuisine. But Lithuania Travel saw an opportunity to unearth a new culinary identity for the nation....

With people forces to cancel or postpone their trip to the Faroe Islands during the spring of 2020, the team at Visit Faroe Islands developed 'Remote Tourism' - an innovative campaign that allowed virtual visitors to control the actions of their guide using a digital remote controller.

Since 1996, Lithuania has made several attempts to build a national brand. Unfortunately, historically, these efforts have not been very successful. Taking into consideration the previous lessons learnt, the Brand Lithuania Group has decided to build a new strategy for presenting Lithuania abroad based on strict nation brand methodology surveys

Vauxhall is the central part of Europe’s largest regeneration area. Find out how they tapped into their fascinating history as London's Pleasure Garden to create a truly unique place brand identity.

Many economic development advertising campaigns follow the same predictable formula, serving up a laundry list of forgettable facts, features, and financial incentives. Find out how Mount Pearl broke away from the formula by creating an attention grabbing rap video to tell the city’s story in an irresistibly funny, but honest way.

On average, only 5% of Vilnius's target market knew where the city was located. Discover how Go Vilnius re-imagined this disadvantage as a way to capture people's imagination and put Vilnius on the map - literally!

The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.