From inter-institutional collaboration to ambitious decarbonisation plans, discover how the Costa Rican nation brand became the core of the national consensus for the new century in their award -winning case study.

New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity

For a generation, Edmonton had the worst reputation in Canada - despite the fact that the locals loved the city. They just had no way of articulating their story. But with a comprehensive place brand strategy, the city was able to turn its fortunes around.

In 2017, challenges facing South Africa's economy made global news, and the investment brand was severely damaged. To combat this, the Western Cape Government launched a campaign to increase investor confidence and to position the region as 'more' than just tourism.

Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.