Home Advisory Group Experts Become a partner

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

Engaging the private sector in your place brand strategy

How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.

Place Branding Private Sector

6th May 2020

Watch

What Works

India City Walks | Best Citizen Engagement Finalist

New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity

Citizen Engagement Cultural Heritage Tourism

29th April 2020

Download

What Works

Place branding for the 2020s and beyond: a city viewpoint

Don't ask what citizens can do to support tourism - ask what your tourism strategy will do for your citizens. Geerte Udo, CEO at amsterdam&partners, shared how to ensure data and insight are central to your planning and implementation, as well as creating a future-proofed strategy.

Citizen Engagement Crisis Management Sustainability Tourism

23rd April 2020

Watch

What Works

Gaining a regional advantage through collaboration: Hong Kong

As we prepare for recovery after COVID-19, building collaborative relationships could be key to stretching limited resources further. Edith Wong, CMO at Invest Hong Kong, shared how the nine cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are being promoted collaboratively, whilst retaining their unique positioning.

Collaboration Economic Development Investment Promotion

16th April 2020

Watch

What Works

Make Something Edmonton

For a generation, Edmonton had the worst reputation in Canada - despite the fact that the locals loved the city. They just had no way of articulating their story. But with a comprehensive place brand strategy, the city was able to turn its fortunes around.

Design

9th April 2020

Download

What Works

A place of more: Cape Town & Western Cape

In 2017, challenges facing South Africa's economy made global news, and the investment brand was severely damaged. To combat this, the Western Cape Government launched a campaign to increase investor confidence and to position the region as 'more' than just tourism.

Digital Reputation Economic Development

17th March 2020

Download

What Works

Leveraging culture to engage citizens, attract tourism and drive economic development

Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.

Citizen Engagement Cultural Heritage Economic Development

10th March 2020

Watch

What Works

Lithuania's DNA

Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.

Citizen Engagement Collaboration Place Branding

27th February 2020

Download

What Works Partner Content

Placemaking: How it can change a place

Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?

Citizen Engagement Economic Development Place Making

18th February 2020

Partner Content What Works

What Melbourne’s flexible design identity shows us about the value of a logo

We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?

Design Place Branding Reputation Tourism

13th February 2020

Create Password

First Name

Last Name

Job Title

Company

Please select an option

Phone

By submitting your details you consent to us processing the personal data you have provided in accordance with our privacy policy and terms and conditions

Please accept our terms and conditions

Create Password

First Name

Last Name

Job Title

Company

Please select an option

Phone

By submitting your details you consent to us processing the personal data you have provided in accordance with our privacy policy and terms and conditions

Please accept our terms and conditions

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

Engaging the private sector in your place brand strategy

India City Walks | Best Citizen Engagement Finalist

Place branding for the 2020s and beyond: a city viewpoint

Gaining a regional advantage through collaboration: Hong Kong

Make Something Edmonton

A place of more: Cape Town & Western Cape

Leveraging culture to engage citizens, attract tourism and drive economic development

Lithuania's DNA

Placemaking: How it can change a place

What Melbourne’s flexible design identity shows us about the value of a logo

Confirm cancellation