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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

Lithuania's DNA

Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.

Citizen Engagement Collaboration Place Branding

27th February 2020

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What Works Partner Content

Placemaking: How it can change a place

Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?

Citizen Engagement Economic Development Place Making

18th February 2020

Partner Content What Works

What Melbourne’s flexible design identity shows us about the value of a logo

We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?

Design Place Branding Reputation Tourism

13th February 2020

What Works

Is digital transformation the key to successful place branding?

Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?

Destination Marketing Digital Reputation Investment Promotion Smart Cities

4th February 2020

What Works

WeChat MyHelsinki | City Nation Place Awards 2019

Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.

Digital Reputation Smart Cities Tourism

23rd January 2020

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What Works

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

Destination Management Destination Marketing Digital Reputation Economic Development Investment Promotion Place Branding Private Sector Reputation Tourism

16th January 2020

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What Works

Two countries that prove nation branding works

Estonia and Costa Rica have learned how to turn nation and place branding theory into practice - but what is the key to their nation branding success?

Digital Reputation Place Branding Reputation

10th January 2020

What Works

A tale of two cities | Paris and London's success story

Rose Wangen-Jones and Alice Rampelberg explore how the collaboration of two cities drove unprecedented success, despite their competitive relationship.

Collaboration Tourism

10th January 2020

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What Works

Closed for maintenace, open for voluntourism

Over-tourism is a challenge for many popular destinations, but the Faroe Islands have an innovative solution. Together with locals, ‘voluntourists’ created walking paths in well-trodden areas, constructed viewpoints that help preserve nature and protect birdlife sanctuaries and erected signs that help with way-finding.

Place Branding Sustainability Tourism

7th November 2019

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What Works

Think sustainably

Meet 'Think Sustainably,' the world's first online service that enables making sustainable choices as easy as using an app.

Citizen Engagement Place Branding Sustainability

7th November 2019

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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

Lithuania's DNA

Placemaking: How it can change a place

What Melbourne’s flexible design identity shows us about the value of a logo

Is digital transformation the key to successful place branding?

WeChat MyHelsinki | City Nation Place Awards 2019

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Two countries that prove nation branding works

A tale of two cities | Paris and London's success story

Closed for maintenace, open for voluntourism

Think sustainably

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