What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Jason Thorne,  General Manager, Planning & Economic Development, Hamilton, Ontario
Matt Pivarnik,  President & CEO, Greater Topeka Partnership

To download Jason Thorne's PDF presentation

To download Matt Pivarnik's PDF presentation 

label_outline Tourism Talent Attraction Private Sector Place Branding Economic Development Destination Management Citizen Engagement
What Works

What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Moderator: Andrew Nelson, Director of  Editorial Projects, National Geographic Traveler
KarynGruenburg, SVP, Partner &  Strategic Alliances, Brand USA  
Doug Warner, Director of Media Relations, Explore  Charleston  
Kerri Verbeke Kapich, COO, San Diego Tourism Authority

Download presentation PDF

label_outline Private Sector Destination Marketing Destination Management Citizen Engagement