What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

label_outline Private Sector Investment Promotion Digital Reputation Destination Management Reputation Place Branding Economic Development Destination Marketing Tourism
What Works

9 Weird and Wonderful Place Marketing Campaigns

Sometimes at City Nation Place HQ, it feels that we spend a lot of time focussing on the ever-evolving challenges that place branding faces – the problems that have us banging our heads on the wall in frustration. But it’s important to remember that there’s also a great opportunity to be creative and over the years, we’ve seen some truly innovative tourism and investment promotion campaigns. Here are just a few of the most imaginative and unusual place marketing campaigns that make our job, as collectors of place branding stories, so interesting.

label_outline Destination Marketing Tourism Citizen Engagement
What Works

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Jason Thorne,  General Manager, Planning & Economic Development, Hamilton, Ontario
Matt Pivarnik,  President & CEO, Greater Topeka Partnership

To download Jason Thorne's PDF presentation

To download Matt Pivarnik's PDF presentation 

label_outline Talent Attraction Place Branding Destination Management Tourism Private Sector Economic Development Citizen Engagement