To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.

WorldPride is a celebration and a protest - and the team bringing the event to Washington DC needed to align hundreds of moving parts, whilst navigating political tensions across the U.S. Joy Riot's Jessica McCarthy takes us behind the scenes of what it takes to plan and deliver such a major event. 

Essential COSTA RICA’s licensing model transforms the nation brand into a tool for collective action and shared ownership. Country Brand Director, Adriana Acosta, explains how they developed the underpinning governance structure, and what crucial lessons they’ve learned along the way.

How can you ensure you’re differentiating your place branding and place marketing? Industry experts highlight nine cities and regions who are standing out from the crowd and what makes their approach so successful.

Like many rural areas in Europe, Idanha-a-Nova faced a dramatic demographic decline. But by investing in a strategic place brand vision, the region has turned around negative perceptions and charted a path to economic revitalisation. Here's how.

Events can deliver transformational long-term benefits for places. Here are five places that are re-thinking the ways that they approach events to ensure that they’re prioritizing a long-term, sustainable future for their communities.

Following the COVID-19 pandemic, Ottawa was ready for a cultural refuel. Enter the Unofficial Museums campaign, an initiative to celebrate the hidden gems within the city. In total, 76 ‘museums’ were opened in a single day as special status was granted to festivals, restaurants, concert venues, attractions, and more. 

How are places actively working to engage their local communities in creating a vibrant and thriving future for their place? From Jamaica to New Zealand, here are nine insights to help you connect with your community.

The demand for happiness is higher than ever – and Visit Finland are ready to help people rediscover their joy. Discover how the team launched ‘The Masterclass of Happiness’ to help share the Finnish mindset with the world.

Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.

Learn about Fiji's Award entry for Best Communication Strategy: Tourism