Bringing Costa Rica's place brand to life in their passport design

Technology is in constant evolution, which directly affects international security in terms of how crucial travel documents such as passports are presented and prepared. Costa Rica is the regional pioneer in technology, but the document that allowed Costa Ricans to move around the world had not evolved with them. The country had a particular challenge: to transmit the essence and values of Costa Rica to every corner of the world, through the design of a new biometric passport.

The Costa Rican passport had never previously been designed by Costa Rican hands but by Europeans, Asians and even Americans. This was the perfect moment for national designers to capture and transmit the identity of the country into the new biometric passport.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.