What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
When event hosting puts your place on the map
When is it valuable for a city, region, or nation to go one step further and launch their own event or festival to meet specific community needs? Four place branding experts highlighted cities who have invested in events that have put their community on the map and highlighted the unique ‘here-ness’ of their home.
An A-Z of place branding and marketing excellence
To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.
Hosting an international event under a magnifying glass
WorldPride is a celebration and a protest - and the team bringing the event to Washington DC needed to align hundreds of moving parts, whilst navigating political tensions across the U.S. Joy Riot's Jessica McCarthy takes us behind the scenes of what it takes to plan and deliver such a major event.
How citizen engagement strengthens a nation brand: The essential COSTA RICA story
Essential COSTA RICA’s licensing model transforms the nation brand into a tool for collective action and shared ownership. Country Brand Director, Adriana Acosta, explains how they developed the underpinning governance structure, and what crucial lessons they’ve learned along the way.
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