What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Resiliency in action: Seven examples of places fostering stronger communities
Resilience should be at the top of the agenda for place brand leaders, but what does it actually take to build resilient communities? Here are seven different examples of how place leaders are taking steps to nurture stronger, more vibrant communities.
Beyond the logo: How place branding became Kimba's economic development engine
Regional places may not have the population or funding of capital cities, but they are uniquely well placed to compete on story, authenticity, and identity. Mel Garibaldi explores how place branding is levelling the playing field for Kimba and what they learned from the process.
Hall of Fame: 15 of the best place branding and place marketing examples
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
Five places investing in cultural and community vibrancy
What can place branders do to foster cultural and community vibrancy? We’re putting the spotlight on five projects delivered by place teams that have successfully developed and celebrated community spirit and cultural attractiveness.
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