What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Eindhoven's place brand journey
The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?
Houston's place brand unification project
Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.
Continuing the digital transformation of place branding and place marketing: Creating the right balance of touchpoints.
MMGY Global's Sam Hancock joins South African Tourism's Kgomotso Ramothea to unpack how you can successfully deliver on destination storytelling through a balance of touchpoints within the transformation of digital distribution channels.
Building your brand ecosystem
Listen in as Brandkit join three successful place brand leaders to share top techniques you can use to build engaged and active ecosystems, integrate your place narrative through private sector activities, and break down invisible barriers that prevent your community from using the resources you've built.
More from What Works
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close