What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
The five-to-one problem: What 300,000 devices revealed about the visitors destinations don't convert
At City Nation Place Americas in Vancouver, Propulso shared what a year of mobility data revealed about one of North America's most loved small destinations. The pattern they found is almost certainly hiding in yours too.
Seven place brand campaigns you can’t help but envy
A great place brand or marketing campaign is the one you're still talking about years later. Here are seven campaigns from around the world that the City Nation Place Awards jury quietly wish were part of their own portfolio…
Which destinations are winning the World Cup?
There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.
Resiliency in action: Seven examples of places fostering stronger communities
Resilience should be at the top of the agenda for place brand leaders, but what does it actually take to build resilient communities? Here are seven different examples of how place leaders are taking steps to nurture stronger, more vibrant communities.
More from What Works
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close