All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.

Finland wants to be known for its dedication to equality. But just telling people ‘Finland is committed to equality’ won’t cut it. Actions are needed to get the message across and to make a difference – and making a difference is what the team was interested in.

By identifying a unique – and authentic – identity for your city, then it’s possible to make a real impact with your core audience regardless of your size or international renown. Here’s how second and third-tier cities around the world are making a name for themselves…

How did Brand Tasmania create a unifying cultural expression to rally the local residents and stakeholders behind their place brand vision? Read this case study from our 2021 winners of the Place Brand of the Year Award here to discover how they wowed our judges.

Four years after the launch of Brand Scotland, they're leading the way in sustainable development. We're excited to have Claire Prentice, Head of Brand Scotland Marketing, at City Nation Place Global to share her experience of putting SDGs at the centre of their strategy and balancing the challenges of collaboration and competition. Get a sneak preview of where it all began here with their 2018 City Nation Place Awards entry.