How do you market a destination to people who are not allowed to visit and keep an industry alive when it is not allowed to operate? The answer: You get them to keep dreaming of the one day that they can. Discover more about the Western Cape's award-winning strategy here.

As the discussions began on how to ‘build back better,’ a key question remains on how a regenerative future can be funded. Could well-designed tourism taxes be part of the answer?

Instead of collaborating together, the smaller municipalities tend to interpret the city of Utrecht as an authority. In order to make a change on the international playing field, the local marketing teams need to team up and form a strong alliance and form a cohesive design identity for the region.

Metal isn’t a subculture in Finland; it’s mainstream, and Finland's goal was to provide the metal community with a way to engage in discussion with the global audience. The metal community is about inclusivity, and fosters a spirit of togetherness, mirroring the aspects of Finnish society that they wanted to showcase.

Braga has a rich history - but it's entrepreneurial and innovative spirit was often overlooked. Enter a creative new strategy which invited locals and tourists to be time travellers in the city...

To become as happy as a Finn, you can rent one and learn how.

Discover the details behind the award-winning campaign from Visit Finland.

The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.