Dreaming of one day | Wesgro

Entered by Wesgro

Despite the onset of the COVID-19 pandemic there was a continuing need to market the Western Cape as a leisure tourism destination and to ensure the industry had a means of staying alive when it was unable to operate, with local people remaining inspired, motivated and able to remain optimistic in the face of the largest health crisis they had ever faced.

But how do you market a destination to people who are not allowed to visit and keep an industry alive when it is not allowed to operate? 

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.