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What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy
What Works

What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Moderator: Andrew Nelson, Director of  Editorial Projects, National Geographic Traveler
KarynGruenburg, SVP, Partner &  Strategic Alliances, Brand USA  
Doug Warner, Director of Media Relations, Explore  Charleston  
Kerri Verbeke Kapich, COO, San Diego Tourism Authority

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label_outline Citizen EngagementDestination ManagementDestination MarketingPrivate Sector
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Restart in Idanha
What Works

Restart in Idanha

In four decades, Idanha-a-Nova lost about 70% of its population, dropping from more than 35,000 residents to about 8,000. Along with this huge demographic problem, Idanha and the rural world faced a not inconsiderable set of negative perceptions about rurality and country life. So how do you overturn these stereotypes and reverse decades of population decline?

label_outline Economic Development Place BrandingTourism
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