Engaging the private sector in your place brand strategy

What Works

How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.

Chair: Clare Dewhirst, Director, City Nation Place

Rachel McQueen, CEO, Marketing Lancashire & Tony Attard, Chairman, Marketing Lancashire

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COVID-19 pandemic: the impact on Nation Brands

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Place Branding for the 2020s

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