Place branding for the 2020s and beyond: a city viewpoint

What Works

Don't ask what citizens can do to support tourism - ask what your tourism strategy will do for your citizens. Geerte Udo, CEO at amsterdam&partners, shared how to ensure data and insight are central to your planning and implementation, as well as creating a future-proofed strategy.

Geerte Udo, CEO, amsterdam&partners

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Place Branding for the 2020s

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