What Works

Is digital transformation the key to successful place branding?

Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?

Destination Marketing Digital Reputation Investment Promotion Smart Cities

4th February 2020

WeChat MyHelsinki | City Nation Place Awards 2019

Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.

Digital Reputation Smart Cities Tourism

23rd January 2020

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International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

Destination Management Destination Marketing Digital Reputation Economic Development Investment Promotion Place Branding Private Sector Reputation Tourism

16th January 2020

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Two countries that prove nation branding works

Estonia and Costa Rica have learned how to turn nation and place branding theory into practice - but what is the key to their nation branding success?

Digital Reputation Place Branding Reputation

10th January 2020

A tale of two cities | Paris and London's success story

Rose Wangen-Jones and Alice Rampelberg explore how the collaboration of two cities drove unprecedented success, despite their competitive relationship.

Collaboration Tourism

10th January 2020

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Take another look: Azerbaijan's re-brand journey

What do you think of Azerbaijan? If you’re picturing oil fields, an ex-Soviet state, or even a recent Eurovision contestant, you’re not alone. So how do you encourage people to take a second look and rediscover the wonder of a hugely diverse country?

Design Reputation Tourism

7th November 2019

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Closed for maintenace, open for voluntourism

Over-tourism is a challenge for many popular destinations, but the Faroe Islands have an innovative solution. Together with locals, ‘voluntourists’ created walking paths in well-trodden areas, constructed viewpoints that help preserve nature and protect birdlife sanctuaries and erected signs that help with way-finding.

Place Branding Sustainability Tourism

7th November 2019

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Think sustainably

Meet 'Think Sustainably,' the world's first online service that enables making sustainable choices as easy as using an app.

Citizen Engagement Place Branding Sustainability

7th November 2019

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9 Weird and Wonderful Place Marketing Campaigns

Sometimes at City Nation Place HQ, it feels that we spend a lot of time focussing on the ever-evolving challenges that place branding faces – the problems that have us banging our heads on the wall in frustration. But it’s important to remember that there’s also a great opportunity to be creative and over the years, we’ve seen some truly innovative tourism and investment promotion campaigns. Here are just a few of the most imaginative and unusual place marketing campaigns that make our job, as collectors of place branding stories, so interesting.

Citizen Engagement Destination Marketing Tourism

15th July 2019

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Jason Thorne, General Manager, Planning & Economic Development, Hamilton, Ontario
Matt Pivarnik, President & CEO, Greater Topeka Partnership

To download Jason Thorne's PDF presentation

To download Matt Pivarnik's PDF presentation

Citizen Engagement Destination Management Economic Development Place Branding Private Sector Talent Attraction Tourism

13th June 2019

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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

Is digital transformation the key to successful place branding?

WeChat MyHelsinki | City Nation Place Awards 2019

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Two countries that prove nation branding works

A tale of two cities | Paris and London's success story

Take another look: Azerbaijan's re-brand journey

Closed for maintenace, open for voluntourism

Think sustainably

9 Weird and Wonderful Place Marketing Campaigns

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

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