entered by Wunderman Thompson, Sri Lanka [Credit: BCW London & Landor Singapore], Best Use of Social Media Finalist, 2019

Sri Lanka is an evolving tourist market which has seen steady growth in arrivals and investments over the past decade. Although being one of the fastest growing tourist destinations in the APAC region, it was far behind its neighbours in market size and lacked unique identity and personality compared to others. Sri Lanka was considered as just another sun and sand destination in Asia and was competing with well-established destinations. However, Sri Lanka had much more to offer its travellers from the eight beautiful UNESCO world heritage sites, thrilling hiking adventures to its rich biodiversity and more.