Unapologetic pride: A bold new brand for Baltimore

Entered by Bellweather Agency & Visit Baltimore, Best Use of Design Finalist, 2020

Despite Baltimore’s cultural renaissance, rich diversity, and recent accolades from travel media, the city is often still associated with crime. Previous marketing let outdated stereotypes drive Baltimore’s story, while the former visual brand was forgettable and, at times, confusing.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.