Brand Tasmania’s mission is to inspire and encourage Tasmanians in their quiet pursuit of the extraordinary – a mission that the team have seen huge success with. Jess Radford, Director of Place Branding at Brand Tasmania and one of our 2023 CNP Awards jurors, outlined what it is that contributed to the success of their place brand strategy.

When we ask our audience which place brand they admire most, New Zealand is regularly right up there at the top of the list. But what makes their nation branding so successful? David Downs, CEO of New Zealand Story – and one of our CNP Awards judges – shares the inside scoop on how they collaborate with key stakeholders to deliver such a strong and effective place branding strategy.

The South Australian Tourism Commission [SATC] wanted to raise questions in the minds of their target groups and to reveal the various hidden gems throughout South Australia - to South Australians and all Australians alike – in order to challenge their perceptions about the State. 

Cities have complex pasts that have left complex legacies – much more so than employers who have only existed for a fraction of most cities and nations. How can you ensure that you don’t resort to copy-paste cliches and tokenistic efforts, and that you’re developing a place narrative that acknowledges the past while still looking to the future?

How did Brand Tasmania create a unifying cultural expression to rally the local residents and stakeholders behind their place brand vision? Read this case study from our 2021 winners of the Place Brand of the Year Award here to discover how they wowed our judges.

After over 400 interviews, the team at Brand Tasmania distilled the Tasmanian spirit into six words: the quiet pursuit of the extraordinary. But how do you express that identity through design?

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.

Design has never been more beautiful. Video has never been cheaper to produce. But if you don't understand the DNA of your place, you can't land a successful place branding strategy. Todd Babiak, CEO at Brand Tasmania, shares his thoughts for ensuring success.

No one wants to imagine the worst will happen. But being prepared is key to managing a potential crisis. With Coronavirus creating an international emergency, we looked at what connects three examples of best practice in the face of overwhelming adversity.

We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?

New Zealand have one of the most admired place brands in the world. But what goes on behind the brand? Rebecca Smith, Director of the New Zealand Story, shared some of New Zealand's key areas of focus with us before she delivers our international keynote at City Nation Place Latin America & the Caribbean.

How can tourism marketing work more effectively within an aligned strategy? Read the full interview with Paul Sloan, CEO of Tahiti Tourisme