Bethany Hartley, Chief Strategy Officer at South Bend – Elkhart Regional Alliance, told us that “when talent is looking to relocate, they’re looking first at place, then at position.”

What’s true for people looking to relocate, is of course also the same for someone who’s deciding on their next holiday destination, or for an organisation looking for a location that will help them attract talent. So how can we build attractive communities where people want to live, work, visit and invest? And what does it take to engage your community in creating a vibrant place?

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