Current trends and future priorities for place brand and marketing

Trends & Ideas

Discover insights from our 2023 place branding survey and hear the perspective of our panel of place leaders as they share their thoughts on the research and give an insight into how they're developing their own strategies for the future.

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  • Cat Leaver, Head of Brand & Global Marketing, VisitScotland
  • Leonardo Nieto, Marketing & Communications, Invest in Bogota
  • Roxanne Lombard, Research Manager, Cape Town Tourism

Download the slide deck