The Danish Machine

Entered by Copenhagen Capacity [Credits: Talent to Denmark | COPUS]

Danish companies are struggling to find enough talented engineers and tech developers to join their teams. Attracting more internationals will not only create growth, but also bring more diversity to workplaces and Denmark in general. But it’s difficult for to get the attention of talent living abroad, particularly when they may not have heard of many smaller Danish companies or even know much about Denmark! This is also a very sought-after group and most are “passive jobseekers” i.e. not necessarily looking for a new job.

The team gathered a group of companies with similar recruitment needs under one place brand: State of Denmark. Even when these companies were competitors, they realised the strength in working together to attract international talent. 

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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