What does it take to be a winner at the City Nation Place Awards? And what can we learn from previous year’s finalist and winner case studies about the key ingredients of a successful nation, city, or place brand and marketing strategy?
Join us online for a global tour of the very best work being implemented by nation branding teams, city marketing boards, destination marketing, and economic development organisations around the world.
Book now to be inspired by best practice in….
- Citizen engagement
- Use of data
- Use of design
- Marketing communications
- Longer term strategic thinking for place brands
Plus you’ll hear from a panel of our 2023 Awards jurors who will share what they’re looking for in a winning entry and how you can make sure that your entry stands out from the crowd.
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SpeakersIrina Tolstousov Head of Country Brand Promotion Invest Moldova Agency
Lucy von Weber Head of Marketing Visit Wales
Clare Dewhirst Director City Nation Place
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Experienced Head of the Country Brand Promotion Department with a demonstrated history of working in the public and private sectors. Skilled in marketing strategy, public relations, and brand promotion. Strong marketing professional, a good communicator and team player.
As a specialist in the economic field, Irina has experience in several European Union projects related to the DCFTA implementation.
Within the Invest Moldova Agency, Ms. Tolstousov is involved in activities related to the Republic of Moldova's promotion as an investment, export offer, and touristic destination. Previously had been responsible for the export promotion activities focusing on the Fashion Industry.
Ms. Irina is a holder of a Bachelor and a Master's Degree in Marketing Management, the master's thesis being the Brand promotion of the Republic of Moldova.
With 25 years of practical experience in the tourism industry (from attractions, and academic research to private sector tourism consultancy and senior roles for destination organisations) Lucy joined Visit Wales as Head of Marketing in November 2018 after running her own company.
Having delivered projects embracing all aspects of integrated marketing, Lucy’s remit at Visit Wales includes B2B as well as B2C activity, delivered alongside product development and comprehensive industry engagement foundation work.
Visit Wales activity is undertaken under the umbrella of the Cymru Wales country brand and Visit Wales 5-year plan, at the heart of which is “Growing tourism for the good of Wales”. Stakeholder engagement activity aims to ensure that from the smallest business to the largest organisation, there is an opportunity to be part of the Cymru Wales approach.
Clare is the founder and director of City Nation Place, the global forum for place branding and place marketing. City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, a membership group, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.