The relationship between destinations and icons: how to create an iconic building?

By John Brash, Founder and CEO, Brash


We all know the power that iconic buildings have to elevate a city or a whole country’s position on the world map. From the Guggenheim Museum in Bilbao, which created urban redevelopment and economic stability for the less visited Bilbao city, to the Burj Khalifa, which has further strengthened Dubai’s position as the luxury spot in the Middle East, such iconic buildings not only create a destination brand but spark a revelation.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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