Entered by Interbrand, 2017

Courmayeur, born as a thermal spa town, put on the map by pioneering mountaineers in the 1800s, has long been an Italian gem nestled away on the side of Mont Blanc. Courmayeur needed to grow and differentiate itself from other European mountain venues. Aware of the need to move forward and evolve, the team had to embark on a new path that would enable it to assert itself as a major international resort by adopting a brand focused approach - company like - giving the city a credible and relevant positioning and a unique identity.