Branding a good country

Strategy Toolbox

Finland is currently ranked as the happiest nation in the world and number one on the Good Country Index - so where does it go from there? And what questions should those responsible for communicating place brands be asking themselves?

Laura Kamras, Director of Diplomacy, Ministry of Foreign Affairs of Finland 

Download PDF Presentation


For access to all the City Nation Place Global 2019 presentations, become a digital delegate.

City Nation Place Awards 2020

Shortlist announced!

VIEW FINALISTS

City Nation Place Congress

Join our round-the-world congress

More info
share