Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

Bringing economic and tourism development, planning and policy together for a more cohesive place brand strategy: lessons from the Amazon and Apple RFP process

Rob Hunden, President, Hunden Strategic Partners

Anne Bovaird Nevins, Chief Strategy Officer, Philadelphia Industrial Development Corporation

Sylvie Gallier Howard, Chief of Staff, City of Philadelphia Department of Commerce

Michael A. Finney, President & CEO, The Miami-Dade Beacon Council

Tim Cowden, Preseident & CEO, Kansas City Area Development Council

label_outline Place Branding Collaboration Tourism Economic Development
Trends & Ideas

Placemaking 101: Everything in Moderation....Wait, what?? Lessons from the Amazon Bid

That’s right, it sounds counter intuitive. As economic and tourism developers or promoters, we are always trying to outdo our competitors with more, bigger, better (more restaurants, more tourist attractions, the largest population of college educated workers). Or perhaps, some places go the opposite direction with less, lower, simpler (low taxes, few regulations, simpler lifestyle).

label_outline Investment Promotion Talent Attraction Economic Development