Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas Sustainability working group

Future-proof recovery strategies: auditing your planning for sustainability

City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review. Discover the learnings from that process, alongside Kevin Eshkawkogan, Indigenous Tourism Ontario, Andrew Grossmann, Colorado Tourism Office, Patricia Maher, Grenada Tourism Authority, and Kim Robertson, Scottish Enterprise.

label_outline Destination Management Destination Marketing Sustainability Tourism
Trends & Ideas Sustainability working group

Four findings from the 2021 place branding survey

Whilst the impact of the pandemic is ongoing, the 2021 Survey has been able to look back on the past year and forward to the next, to explore the longer-term changes this is bringing to the practice of place branding and marketing for cities, regions, and nations around the world. There are a few key issues that places were grappling with that we’d like to highlight and explore…

label_outline Citizen Engagement Collaboration Data Funding Place Branding Sustainability
Trends & Ideas Partner Content

The true damage of COVID-19 to nation brands

The downward trend of nearly all the world’s most valuable nation brands is not entirely surprising. With COVID-19 contributing to the rise of protectionism, we may see a reversal of the economic growth brought about by globalisation. Nevertheless, with analysts’ forecasts looking less dire than initially predicted, and with a working vaccine in place, the future is certainly looking brighter.

label_outline Place Branding Public Diplomacy Reputation Soft Power