We’re in a period of global transition. Some destinations are still very much in the recovery phase and are adjusting to the ‘new normal’ that we saw emerging post-pandemic. However, increasingly destinations are preparing for the post-post-pandemic era, one which is shaped by new ways of working, the cost-of-living crisis, emerging AI technologies, and increased pressure to be climate positive – among other challenges.

As we welcomed 200 place brand and marketing leaders to New Orleans for the seventh annual City Nation Place Americas conference, this new momentum was clear, and it was inspiring to learn from places who are challenging themselves to step up to the plate and deliver a better future for their community. As Peter Frosch, President & CEO of Greater MSP, said in his presentation with Melvin Tennant, President & CEO of Meet Minneapolis, “in a period of uncertainty, the only thing you can do is to keep going, keep experimenting, and keep scaling the things that are working.”

As ever, it’s almost impossible to condense a day and a half’s worth of insights and expertise from more than 40 speakers in to just a handful of paragraphs, but here are a few of our key takeaways that we think embody the ways that cities, regions, and states across the USA and Canada are evolving their strategies to prepare for these new challenges and opportunities we’re facing.

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