It’s 2023, and we’re looking forward to a new year, with new challenges and opportunities to be addressed. But which trends will be making the biggest impact on place brand and place marketing strategies over the next twelve months? From sustainability to data to managing decreased spending budgets, five of our expert partners shared their insights to help you keep your finger on the pulse as you head into 2023.

 

Developing purpose and value-led places

Sustainability – environmental, social, and economic – is becoming a key consideration for people around the world. Firstly, places will need to demonstrate their green credentials through actions rather than just words. Secondly, there is a mounting expectation for real action on equality, diversity, and inclusion – places ought to lead by example. And finally, as more and more people are struggling to make ends meet, decisions should be guided by prudence in how you spend and affordability in what you offer.

Konrad Jagodzinski, Place Branding Director at Brand Finance

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