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Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

The Millennial Mindset
Trends & Ideas

The Millennial Mindset

Millennials have been identified as a key audience for talent attraction, tourism and economic development. But what defines the millennials’ sense of place? What makes your city, state or nation attractive as a place to live, work and play? Learn from new research into this elusive audience and from the experience of others.

Panellists:
Chris Fair, CEO,  Resonance Consultancy
Jeff Miller,  President & CEO, Travel Portland
Ray Hoyt,  President, Visit Tulsa

label_outline Talent Attraction
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Defining Conventions as Urban Innovation and Economic Accelerators
Trends & Ideas

Defining Conventions as Urban Innovation and Economic Accelerators

Although the services provided by the meetings industry often go unnoticed, they are a catalyst for economic growth. They have the power to influence how a city is shaped, including who lives there, who works there and who visits year-to-year. What’s more, conferences can determine what other industries flock to the region and ultimately whether long-term investment opportunities will succeed or fail.

label_outline Economic Development
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Performance Management in Place Branding
Trends & Ideas

Performance Management in Place Branding

“There’s no one size fits all solution” offered Chris Fair, CEO of Resonance in summing up Robert Govers’ session on unlocking accountability at the CNP Global Forum. That’s good to know, but where does it leave place brand leaders looking for standardized KPIs that will inform place brand strategy and justify budgets?

label_outline Data
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