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Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Ten tips to drive an authentic place brand strategy
Trends & Ideas

Ten tips to drive an authentic place brand strategy

We’ve been lucky enough to secure some of the most innovative, creative and strategic minds in place branding and economic development for the third annual City Nation Place Americas conference, and with just one week to go until the conference, we wanted to share some of our speakers’ best quotes to help inspire your own place brand vision.

label_outline AdvocacyCitizen EngagementDestination MarketingEconomic Development ReputationSustainability
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Seven key lessons from City Nation Place UK
Trends & Ideas

Seven key lessons from City Nation Place UK

Leading destination marketers, economic developers, property developers and city leaders from across the UK arrived in Birmingham on Tuesday for the first annual City Nation Place UK conference. From start to end, the one-day conference was packed with exciting and inspirational conversations, as place branders shared their experiences through case studies and discussions.

Given the scope and range of the debate, it’s a challenge to sum it all up in one article, but here are the seven key takeaways that stood out the most.

label_outline Destination ManagementDestination MarketingEconomic Development Investment PromotionPlace BrandingTourism
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