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Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Advocating for your place brand strategy and its impact on your community: and why that’s so important
Trends & Ideas

Advocating for your place brand strategy and its impact on your community: and why that’s so important

Victor Hoskins, Director Economic Development, Arlington,  Virginia
Kristian Sonnier, VP President Communications & PR,  New Orleans Convention & Visitors Bureau

To download Victor Hoskins' PDF presentation 

To download Kristian Sonnier's presentation 

label_outline AdvocacyCitizen EngagementEconomic Development Investment PromotionTalent AttractionTourism
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Working with media in an era of shrinking newsrooms to tell your place story
Trends & Ideas

Working with media in an era of shrinking newsrooms to tell your place story

Sara Garibaldi, Managing Director, Travel & Economic  Development, Ketchum
Laura Guimond, Senior PR Manager, International, Travel Portland
Elisabeth Wieselthaler-Toelly, VP Global PR & Media Relations, San Francisco Travel
Emily Kaufman (aka: The Travel Mom)
Jenny Peters, Freelancer, (USAT, New York Mag, The Telegraph, Variety)

Download PDF presentation

label_outline Economic Development Social MediaTalent Attraction
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