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Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Local love, global love – the key to successful place branding in Latin America?
Trends & Ideas

Local love, global love – the key to successful place branding in Latin America?

At first, Latin America seems enticing with its sunny weather, low cost of living, beautiful beaches, and incredible history. And without surprise, these features are frequently promoted in international travel and lifestyle media. 

But are these reasons enough to get a traveler or business motivated to seek out Latin America as their next destination?  Are the rich Latin culture, weather, and affordable cost what it takes to make its vibrant cities a top destination to work, live, and do business in?

label_outline AdvocacyDataInvestment PromotionTourism
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Five key learnings from City Nation Place Americas 2019
Trends & Ideas

Five key learnings from City Nation Place Americas 2019

June 6th saw nearly 200 dedicated place branders arriving in West Hollywood for the third annual City Nation Place Americas conference. As always, the debates were honest, the conversations cutting-edge, and it was an insightful and inspiring experience to exchange ideas with the top minds in destination marketing and economic development. However, in a day packed with perceptive commentary, there were five key ideas that particularly stood out to us.

label_outline AdvocacyCitizen EngagementDestination MarketingEconomic Development Investment PromotionSocial MediaTalent AttractionTourism
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Advocating for your place brand strategy and its impact on your community: and why that’s so important
Trends & Ideas

Advocating for your place brand strategy and its impact on your community: and why that’s so important

Victor Hoskins, Director Economic Development, Arlington,  Virginia
Kristian Sonnier, VP President Communications & PR,  New Orleans Convention & Visitors Bureau

To download Victor Hoskins' PDF presentation 

To download Kristian Sonnier's presentation 

label_outline AdvocacyCitizen EngagementEconomic Development Investment PromotionTalent AttractionTourism
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Working with media in an era of shrinking newsrooms to tell your place story
Trends & Ideas

Working with media in an era of shrinking newsrooms to tell your place story

Sara Garibaldi, Managing Director, Travel & Economic  Development, Ketchum
Laura Guimond, Senior PR Manager, International, Travel Portland
Elisabeth Wieselthaler-Toelly, VP Global PR & Media Relations, San Francisco Travel
Emily Kaufman (aka: The Travel Mom)
Jenny Peters, Freelancer, (USAT, New York Mag, The Telegraph, Variety)

Download PDF presentation

label_outline Economic Development Social MediaTalent Attraction
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