Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

Aftercare after COVID-19

A global recession is unavoidable. UNCTAD [The United Nations Conference on Trade and Development] are estimating that global FDI could drop by as much as 40%. And with companies likely to look towards regionalising their supply chains, a comprehensive Aftercare strategy has never been more important. But how has Aftercare evolved to meet the demands of a COVID-19 world?

label_outline CollaborationCrisis ManagementEconomic Development Investment PromotionPrivate Sector
Trends & Ideas

COVID-19 & the Climate Change Emergency: recovery planning for a more sustainable future

Is there a danger that we lose focus on sustainability in favour of quick recovery after COVID-19? Or is now the time to make real change, to take this global standstill and use it as a chance to determine how we can build more sustainable tourism and place economies?

label_outline Crisis ManagementDestination ManagementEconomic Development Place BrandingSustainabilityTourism
Trends & Ideas

What does 5G mean for place marketing, placemaking and place branding?

5G has been in the pipeline since as early as 2008. Today, 5G is nearly in our grasp and 2020 will see the first roll out of commercially viable 5G in consumer devices. But what does it really mean for cities? For businesses? Will 5G herald the next wave of digital transformation or will we just be living in a faster version of our current society?

label_outline DataDestination ManagementDestination MarketingDigital ReputationPlace BrandingSmart CitiesTourism
Trends & Ideas

Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

label_outline Crisis ManagementDestination ManagementDestination MarketingReputationTourism
Trends & Ideas

Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

label_outline Crisis ManagementDestination MarketingTourism